Detect 23 friction patterns, map them to 7 psychological mechanisms, expose the WHY behind every drop-off — all from a single scan.
Every drop-off maps to one of seven mechanisms — backed by 40+ years of behavioral economics research, each detectable by the Frictionless pixel.
Uncertainty about trust, shipping, or returns triggers loss-aversion hesitation at the moment of purchase.
Too many variants, sizes, or comparable options trigger cognitive overload and bounce.
Unclear value-proposition or pricing creates cognitive load that defers the purchase decision.
Tap targets, scroll behavior, or input fields create physical interaction barriers on small screens.
Missing scarcity or time-pressure signals allow customers to defer the purchase indefinitely.
Missing reviews, certifications, or social proof undermine credibility at the decision point.
UI affordances don't match user mental models — buttons that don't look clickable, forms that confuse.
This is the Frictionless pixel running on our own site. Every hover, hesitation, rage-click — mapped to WHY categories in real time.
Every Frictionless scan delivers a complete behavioral diagnosis: 7 categories, 23 patterns, specific fixes — ranked by conversion impact.
No subscription, no login, no recurring charges. Just a complete behavioral diagnosis of your store.
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We don't invent psychology — we make it measurable. Every pattern traces to peer-reviewed research in behavioral economics, cognitive psychology, and conversion design.
40,000+ hours of usability research. Source for scroll behavior, form abandonment patterns, and checkout friction.
Nobel Prize 2002. Loss aversion, framing effects, prospect theory — the foundation for Friction Anxiety detection.
6 principles of influence. Source for Trust Deficit, Urgency Absence, and social proof detection patterns.
Affordances, mappings, error prevention. Source for Mobile Friction and Cognitive Misalignment patterns.