📊 Live friction benchmark · public data + open API · See the data →
Live · 83+ stores analyzed

Find out why your customers
don’t buy.

Google Analytics shows you what. Frictionless shows you why — 14 friction patterns mapped to 7 psychological mechanisms.

Scan my store → See live demo
frictionlessai.net/report/your-store LIVE
Visitor 47
Visitor 12
• Critical · • High · • Medium 15 events · 5 hotspots · live

No login - No credit card - Any store - 60 seconds

What you'll see when
you scan your store.

Behavioral analytics that show why customers don't buy.

LIVE BEHAVIORAL TRACKING

See where users really get stuck.

Most analytics show that customers leave. Frictionless shows where they hesitated, rage-clicked, or scrolled past your value props.

  • Pixel-based heatmap · 60-sec install
  • Cookieless · GDPR-by-design
  • Real-time friction-event detection
Scan your store →
yourstore.myshopify.com · live pixel feed LIVE
Visitor 47
STORE-SPECIFIC RECOMMENDATIONS

Get specific fixes, not vague advice.

Every friction pattern includes the exact code, copy, or design change — backed by Kahneman, Cialdini, and Baymard research.

  • 7 friction patterns per scan
  • Severity scoring (Critical → Good)
  • Research-cited fixes
See full demo report →
behavioral analysis · 7 patterns detected SCORE: 48 · POOR
HIGH · 0 friction anxiety

Forced Account Creation

88% of analyzed stores fail this · Baymard: 24% cart-abandonment.

HIGH · 0 trust deficit

Missing Trust Signals

No visible security badges or social proof above the fold.

MEDIUM · 54

Decision Paralysis

+ 5 more patterns →
PEER BENCHMARK

See how you stack up against 83+ stores.

Real behavioral scans including Glossier, Allbirds, and Gymshark. Every score is data-backed.

  • Industry-tier comparison
  • Top patterns across stores
  • Live, growing dataset
View live benchmarks →
behavioral benchmark · 83 stores LIVE
1.GlossierGOOD0
2.AllbirdsGOOD0
3.GymsharkGOOD0
4.SnocksGOOD0
5.MyMuesliGOOD0
...+ 78 more stores
?your-store.comSCAN →?
CONTINUOUS MONITORING

Watch friction happen in real-time.

Install the lightweight pixel and see every frustrated click, hesitation, and rage-tap as it happens.

  • One-line pixel install
  • 60-second to live data
  • Privacy-first, no PII
See pixel docs →
live event stream · last 60s LIVE
2s ago
FRUSTRATED CLICK
Hero Scan Button
×40
14s ago
HESITATION 4.2s
Shopify Button
×24
38s ago
FRUSTRATED CLICK
Page Heading
×16
52s ago
SCROLL ABANDON
38% page depth
×12
15 events · 5 hotspots · live

Behavioral analysis of 83+ e-commerce stores including:

Gymshark
0
GOOD
Snocks
0
GOOD
Glossier
0
GOOD
Allbirds
0
GOOD
MyMuesli
0
GOOD

Avg score: 53.7 · 88% have critical issues · 14 friction patterns tracked

The WHY Framework

7 reasons customers
don't buy — mapped
to cognitive science

Every abandoned cart maps to a psychological mechanism. We detect all 7 on your store — with evidence from your actual pages — and tell you exactly how to fix each one.

🛡️
Trust Deficit
Credibility gap
Missing social proof, trust badges, or return policy. Visitors won't risk money on an unknown brand.
🤯
Decision Paralysis
Paradox of choice
Too many options, unclear differentiation, or competing CTAs overwhelm visitors into inaction.
😰
Friction Anxiety
Loss aversion
Forced account creation, hidden costs, or a painful checkout makes effort feel greater than reward.
❓
Value Ambiguity
Weak central argument
Features listed without benefits. Visitors can't answer "why should I buy this?" — so they don't.
⏰
Urgency Absence
Temporal discounting
No scarcity signals mean visitors defer. "I'll come back" almost always means never.
📱
Mobile Friction
Effort heuristic
60%+ of traffic is mobile. Every extra tap disproportionately kills conversions.
💶
Price Resistance
Reference price theory
Without anchoring, the price feels arbitrary. Visitors compare to nothing — and assume it's too expensive.
70%
of shoppers abandon their cart — most due to friction, not lack of intent
Baymard Institute, 2025
35%
average conversion uplift potential when checkout friction is systematically addressed
Baymard Institute, 2025
48%
abandon because of unexpected costs shown only at checkout
Baymard Institute, 2025
15%
conversion uplift from placing reviews next to the Add-to-Cart button
Spiegel Research Center
The science behind the score

Built on peer-reviewed
behavioural research

Every friction point Frictionless detects maps to a validated psychological mechanism. This isn't opinion — it's decades of published work, operationalised into a scoring engine.

Prospect Theory
Daniel Kahneman
Nobel Laureate in Economics · 2002
Loss aversion
Humans feel the pain of losing something roughly twice as strongly as the pleasure of gaining it. In e-commerce, this means checkout friction, hidden fees, and missing return policies feel like losses — and they kill conversions.
In Frictionless: Powers the Friction Anxiety and Trust Deficit categories.
Influence
Robert Cialdini
Professor Emeritus · Arizona State University
Six principles of persuasion
Social proof, scarcity, authority, reciprocity, commitment, and liking drive purchasing decisions far more than product specs. Stores that ignore these principles compete on price alone — and lose.
In Frictionless: Powers the Urgency Absence and Value Ambiguity categories.
Checkout UX Research
Baymard Institute
25+ years of large-scale usability testing
The 70% abandonment rate
Baymard's meta-analysis of 50+ studies shows 70.19% of carts are abandoned — and most of it is preventable friction. A 35% conversion uplift is achievable when this friction is systematically addressed.
In Frictionless: Powers every severity score and uplift estimate.
Simple pricing

One report or ongoing intelligence

Start with a free diagnosis. Upgrade when you're ready.

★ Most Popular
Behavioural Report
Freeno signup · 60 seconds

Full behavioral analysis. All 7 store-specific friction points with psychology and exact fixes.

  • ✓All 7 WHY friction points — one per category
  • ✓2–4 concrete evidence items per insight
  • ✓Psychology explanation per issue
  • ✓Exact fixes with tools & placement
  • ✓Per-insight uplift estimate
  • ✓PDF export + shareable link
  • ✓Live behavioral pixel — included free
Get your free report →

GDPR-compliant · No signup · No credit card

Shopify Monthly
€49/month

Continuous behavioral intelligence. Weekly re-scans, score tracking, and alerts.

  • ✓Everything in One-time Report
  • ✓Weekly automated re-scans
  • ✓Score trend over time
  • ✓Email alerts on score change
  • ✓Live Shopify API data
  • ✓7-day free trial
Scan My Shopify Store First →
INCLUDED FREE

Live Behavioural Pixel

Beyond the one-time scan, install our cookieless pixel snippet on your store for an always-on behavioural dashboard. Updated in real time. GDPR-compliant. No personal data tracked.

See how the pixel works →
FOR AGENCIES

Running a CRO agency?

Multi-store volume pricing, white-label reports, and dedicated agency dashboards.

See agency pricing →

Ready to see this
for your store?

60-second scan · free full report · no signup

Scan my store →
or explore the full live demo →
FAQ

Common questions

Every full report contains exactly 7 store-specific friction points — one per WHY category (Trust, Friction, Clarity, Value, Urgency, Mobile, Pricing). Ranked by behavioural impact. Each with 2–4 evidence items, the psychology behind it, an exact fix, and a per-insight uplift estimate.
Hotjar and GA show you what users do. Frictionless tells you why they drop off, mapped to the specific psychological mechanism. It's the layer on top of your analytics that explains the data.
Every insight is generated specifically for your store based on what we actually detect — not a template. We cover all 7 psychological friction categories systematically, with evidence from your actual content.
No. The diagnosis works on any public store URL — no installation, no login, no credit card.
All 7 insights with: the psychological mechanism, 2–4 evidence items, exact fixes with specific tools and placement, per-insight uplift estimates, Decision Autopsy narrative, Friction Journey Map, and PDF export.
Yes. The scan and the full report are free — no signup, no credit card. Ongoing monitoring (weekly rescans, live pixel dashboard, alerts) is €49/month as a Shopify subscription with 7-day free trial.
Yes. Works on any publicly accessible e-commerce store — Shopify, WooCommerce, Wix, or custom builds.
Yes. Frictionless ships with a public REST API and a fully documented methodology at /developers. Free tier, CORS-enabled, rate limited at 60 req/min/IP. Aggregate benchmark data available at /api/v1/benchmarks.
We collect minimal data: the store URL you submit, and your email only if you opt-in to receive the report. No tracking cookies. Full GDPR compliance. See our privacy policy for details.
The framework is grounded in peer-reviewed research from Kahneman, Cialdini, Norman, Schwartz, and Baymard. We benchmark continuously against 83+ e-commerce stores. The methodology is documented in detail in our developer docs.
Recent Analysis

Research from the dataset.

Data Study

88% of 83 stores force account creation

Behavioral analysis including Patagonia, Dr. Martens, Allbirds, Casper.
Framework

The 23 friction patterns behind cart abandonment

7 psychological mechanisms with research citations from Kahneman, Cialdini, Norman, Baymard.
Research

The 50ms rule of first-impression conversion

Why pre-conscious visual judgment happens before any rational evaluation.