Conversion intelligence for the AI-commerce era

AI agents are shopping for
your customers now.
Can they buy from you?

ChatGPT, Perplexity & Co. read stores without JavaScript and choose what to recommend. If they can’t read yours, you’re not in the answer. See what they see — in 10 seconds, with evidence.

free · no signup · ~10 seconds · 7 deterministic checks
Run the 60-second friction scan Prefer to look first? See the live demo report →
your-store.com · agent purchase walk DEMO
Alpine Merino Sock
$19,90
SML
Add to cart
OKFound the product — “Alpine Merino Sock”
OKPrice readable — “$19,90”
OKVariants distinguishable — S / M / L
!!Shipping terms — nothing I can quote
VERDICT: abandoned at “shipping terms”.
Run this walk on YOUR store →
OK machine-readable · !! blocks the purchase demo walk · the real simulation quotes YOUR store's pages
Agentic commerce

Is your store invisible
to AI shoppers?

ChatGPT, Perplexity & Co. read stores without JavaScript, parse product schema and check policies before they recommend anything. A store they can't parse doesn't exist for them — and most owners have no idea.

Watch an AI agent try to buy — $19 →
FREE 10-SECOND CHECK ↑ · 7 DETERMINISTIC CHECKS · SAMPLE REPORT
Then go further: AgentFront publishes your verified machine profile — the storefront AI shopping agents read. Included in the $29 plan →
agent view · sample-store.example DEMO
> robots.txt for GPTBot, ClaudeBot, PerplexityBot… ALLOWED
> product JSON-LD (price · currency · availability)… MISSING
> prices without JavaScript… VISIBLE
> return & shipping policies… LINKED
> llms.txt… NOT FOUND
> title, meta & Open Graph… OK
READINESS 49/100 — Invisible to AI shoppers
sample store · your check runs live in ~10 seconds
Your human buyers

Humans leave without buying too.
Diagnose WHY — free.

14 behavioural friction patterns, evidence quoted from your own pages. The other half of the dual-buyer diagnosis.

No login - No credit card - Any store - ~60 seconds

What you get
at every step.

Free scan → one-time audits → the $29 loop. Each step builds on the last — and every claim is computed from your own pages.

STEP 1 · FREE DIAGNOSIS

See WHY buyers leave — with evidence.

The free scan reads your store like a behavioural psychologist: 14 friction patterns across 7 WHY categories, every finding quoted verbatim from your own pages — plus the AI-agent verdict on the same report.

  • 14 patterns · 7 WHY categories · quoted evidence
  • Exact fix direction per finding — not just a score
  • Synthetic shopper personas + copilot chat included
Get your free report →
behavioral analysis · 7 patterns detected SAMPLE · SCORE 48
HIGH · 0 friction anxiety

Forced Account Creation

88% of analyzed stores fail this · Baymard: 24% cart-abandonment.

HIGH · 0 trust deficit

Missing Trust Signals

No visible security badges or social proof above the fold.

MEDIUM · 54

Decision Paralysis

+ 5 more patterns →
STEP 2 · THE AI SHOPPING AUDIT · $19

Watch an AI agent try to buy.

The agent walks your real pages — product, price, shipping, returns, payment — and shows you the exact step where it gives up. Every step is grounded in a quote from your own store; the verdict is derived, never claimed.

  • Your top 20 pages scored + ranked — the ONE page to fix first
  • The agent toolset: purchase simulation · agent-ready copy · llms.txt draft
  • Grounded in quotes from your own pages — nothing invented
Run the AI Shopping Audit →
agent purchase simulation · sample store DEMO
VERDICT: abandoned at “Establish shipping cost or terms”.
OK  Find a concrete product
I found the product quickly.
“Alpine Merino Sock”
OK  Establish the exact price
The price is stated in plain text.
“$19,90”
!!  Establish shipping cost or terms
I searched the page and the linked policies — no shipping terms I could quote. I would stop here.
Demo transcript · your audit runs this on your store’s real pages — not a live browser session
STEP 3 · THE $29 LOOP · SHOPIFY APP

Fix, verify, repeat — every week.

The Frictionless app runs the loop continuously: weekly re-scans with a what-changed diff, a "Do this next" copilot with step-by-step fix briefs — and a cookieless pixel that shows where real visitors hesitate, rage-click or abandon.

  • Weekly re-scans + weekly AI-agent check · what changed
  • Live behaviour: friction heatmap + checkout funnel · GDPR-by-design
  • Every fix verified by a fresh scan — no self-reported wins
  • Never writes to your theme or products — every change is one you approve
Install the app →
yourstore.myshopify.com · pixel feed DEMO
FRUSTRATED CLICK ×3
HESITATION 4.2s
SCROLL ABANDON
Demo visitor
The WHY Framework

7 reasons customers
don't buy — mapped
to cognitive science

Every abandoned cart maps to a psychological mechanism. We detect all 7 on your store — with evidence from your actual pages — and tell you exactly how to fix each one.

Trust Deficit
Credibility gap
Missing social proof, trust badges, or return policy. Visitors won't risk money on an unknown brand.
Decision Paralysis
Paradox of choice
Too many options, unclear differentiation, or competing CTAs overwhelm visitors into inaction.
Friction Anxiety
Loss aversion
Forced account creation, hidden costs, or a painful checkout makes effort feel greater than reward.
Value Ambiguity
Weak central argument
Features listed without benefits. Visitors can't answer "why should I buy this?" — so they don't.
Urgency Absence
Temporal discounting
No scarcity signals mean visitors defer. "I'll come back" almost always means never.
Mobile Friction
Effort heuristic
60%+ of traffic is mobile. Every extra tap disproportionately kills conversions.
Price Resistance
Reference price theory
Without anchoring, the price feels arbitrary. Visitors compare to nothing — and assume it's too expensive.
70%
of shoppers abandon their cart — most due to friction, not lack of intent
Baymard Institute, 2025
35%
average conversion uplift potential when checkout friction is systematically addressed
Baymard Institute, 2025
48%
abandon because of unexpected costs shown only at checkout
Baymard Institute, 2025
15%
conversion uplift from placing reviews next to the Add-to-Cart button
Spiegel Research Center
Simple pricing

Diagnose free.
Then prove it worked.

“How do I know my optimisation actually changed anything?” is the question nobody answers. Free diagnosis, $19 for the deep dive — and $29/month re-checks the same deterministic checks every week, so the delta is measured, not claimed.

Comparable AI-readiness tools start at $49/month and cap you by SKU count. Frictionless is $29 — unlimited products, any platform, 7 days free. The $19 audit carries a 30-day money-back guarantee: if the agent walk shows you nothing you did not already know, you get it back.

Diagnose
Free
no signup · ~60 seconds

See exactly WHY buyers leave your store — with quoted evidence from your own pages. Forever free.

  • Full behavioural report: 7 WHY categories, quoted evidence, exact fixes
  • 3 synthetic shopper personas react to your findings
  • Ask the copilot — questions on your report, answered
  • AI Readiness Check: can ChatGPT buy from you?
  • Answer Audit: the 8 questions every buyer asks
  • Behaviour pixel + PDF export
Get free report →

GDPR-compliant · No signup · No credit card

AI Shopping Audit
$19
one-time payment

Can AI agents buy from your store? Watch one try — then fix what stops it, across your top 20 pages.

  • Top 20 pages crawled, scored + ranked by psychological friction
  • "Start HERE" page + per-page deep report
  • Agent purchase simulation — see where an AI buyer breaks off
  • Agent-ready copy suggestions per page
  • llms.txt draft from your own pages
  • AI-agent visibility score per page · 30-day refund
AI Shopping Audit →

Included unlimited in the $29 plan

★ Best value
Autopilot Shopify
$29/month
7-day free trial · or $290/year (save 17%) · billed by Shopify

Your own gaps get fixed once. Your competitors never stop moving. The plan re-runs the same deterministic checks every week — and a fix only counts once a fresh scan confirms it.

  • Weekly re-checks + score delta — measured, never self-reported
  • Weekly AI-agent readiness re-check
  • AI copilot: do-this-next, weekly narrative, implementation briefs
  • Fix verification: only a passing re-scan counts
  • AgentFront: your public profile for AI shopping agents
  • Checkout-funnel tracking + EUR-at-risk estimate
  • Unlimited store audits included
Install the app →

The Frictionless Shopify app · free tier included in-app

Not on Shopify?
Frictionless Web: the loop for WooCommerce & every platform — weekly re-scans, behaviour pixel, AgentFront profile, unlimited audits. $29/month, billed via Stripe, cancel anytime.

Ready to see what
AI agents see on your store?

10-second check · evidence included · no signup

Check my AI visibility →
or explore the full live demo →
FAQ

Common questions

ChatGPT, Perplexity & Co. research products, compare stores and recommend where to buy — and checkout inside the chat is already live. These agents read your store without JavaScript and without images: markup, product schema and policies are all they see. A store they can’t parse doesn’t exist for them.
Run the free AI Readiness Check: seven deterministic checks — robots.txt rules for AI crawlers, Product JSON-LD, raw-HTML prices, policy links, meta, Open Graph and llms.txt — with evidence and a fix hint per check, in about 10 seconds, no signup. The Agent Report shows the full machine view of your store.
Hotjar and GA show you what human visitors do. Frictionless explains why both of your buyers leave without buying: humans (14 behavioural patterns with quoted evidence from your own pages) and AI agents (seven readiness checks). It’s the layer on top of your analytics that explains the data — for both species.
Yes. The scan, the full WHY report and the AI Readiness Check are free — no signup, no credit card. Paid starts only where the deep dives start.
The $19 AI Shopping Audit crawls your top 20 pages, scores each one and ranks them by psychological friction — the ONE page to fix first, and why — plus the agent toolset: an agent purchase simulation grounded in verbatim quotes from your own pages (not a live browser session), agent-ready copy suggestions and an llms.txt draft. One-time payment. The $29/month Shopify app runs the whole loop continuously — 7-day free trial, or $290/year (save 17%), billed by Shopify in USD, cancel anytime.
The scan, the AI Readiness Check, the Agent Report and the AI Shopping Audit works on any publicly accessible store — Shopify, WooCommerce, Wix or custom builds. The $29/month continuous loop runs inside the Frictionless Shopify app.
We collect minimal data: only the store URL you submit. No signup, no email required, no tracking cookies. Full GDPR compliance. See our privacy policy for details.