📊 Live data · Updated every scan · Full API →
Behavioral Intelligence Report

The first public database of
why customers don't buy.

Live data from our growing sample of analyzed Shopify stores, mapped to seven psychological friction categories. Updated every scan. Free to use. No registration.

Updated live
📊 — stores analyzed
🧠 7 psychological categories
🔓 Public API
Stores Analyzed
—
live count
Average Score
—
out of 100
Critical Stores
—
score below 25
WHY Categories
7
psychological drivers
Pattern Prevalence

The friction patterns we detect most often

From the 14 trackable patterns across our database, these are the most frequent — ranked by the number of stores where each appears.

Top 10 friction patterns
Bars scaled relative to the most-detected pattern in the dataset.
—
—
—
Score Distribution

How Shopify stores actually score

Every scanned store gets a Frictionless Score from 0 to 100. Here's how the population is distributed.

Score tiers
Percentage of stores in each Frictionless Score tier.
Critical 0-24
—
Poor 25-49
—
Needs Work 50-74
—
Good 75-100
—
Median Score
—
The middle store in our database. Half of scanned stores score below this line. Most stores have significant friction — they just can't see it.
P25: —
Average: —
P90: —
Category Deep Dive

The seven reasons customers don't buy

Each friction point in our database maps to one of these seven psychological categories. Tap to explore category-specific data via our public API.

🛡️
Trust Deficit
Credibility gap
Prevalence: —
🤯
Decision Paralysis
Paradox of choice
Prevalence: —
😰
Friction Anxiety
Loss aversion
Prevalence: —
❓
Value Ambiguity
Weak central argument
Prevalence: —
⏰
Urgency Absence
Temporal discounting
Prevalence: —
📱
Mobile Friction
Effort heuristic
Prevalence: —
💶
Price Resistance
Reference price theory
Prevalence: —
Use the Data

Cite us. Embed us. Build on us.

The entire database is queryable via public API. No API key required for 30 requests/minute. Need more? Email us for an agency key.

Public API — fetch live data
GET the top friction patterns, score distribution, category stats, or percentile lookups. JSON response. No auth. CORS-enabled. Rate-limited to 30 req/min per IP.
curl https://frictionlessai.net/api/intel/patterns/top
curl https://frictionlessai.net/api/intel/benchmark
curl https://frictionlessai.net/api/intel/percentile?score=52
curl https://frictionlessai.net/api/intel/category/TRUST_DEFICIT
curl https://frictionlessai.net/api/intel/trending
Methodology. Data is collected via automated scans of publicly accessible Shopify storefronts. Each scan extracts HTML signals and matches them against our 14 detectable friction patterns, derived from seven psychological categories grounded in Baymard Institute research, Kahneman & Tversky's Prospect Theory, and Cialdini's principles of influence. Scores are computed by the Frictionless WHY Engine with store-tier calibration. Dataset updates with every new scan — this page renders live from production.

Curious where your store ranks?

Scan your Shopify, WooCommerce, or custom e-commerce store in 60 seconds. See your Frictionless Score, top friction points, and exactly which of the seven categories is hurting you most.

Scan my store free →